PicTrax has space for programmatic advertising and booked advertising. The revenue received from the programmatic advertising that appears above the user’s image will go to pay for the Like Action Credit.
Booked advertising appears in the feed view of the app. If you would like to book some advertising on PicTrax, contact the PicTrax team here.
When an image is uploaded, each user is able to include personal comments. These can be relative to their experience at the location, but can also be used to promote their portfolio if photography is their business.
“As someone who has sold stock photography, I understand how little photographers earn for their hard work and investment in expensive equipment. I developed PicTrax to be a conduit for direct earnings for popular content. When someone likes your image, you get a financial credit applied to your profile. It’s direct and immediate. It can’t get simpler than that,” says PicTrax founder, Obelia McCormack.