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Regional Destination


Promoting regional tourism destinations to a wider audience is vital for attracting visitors to your region.

PicTrax offers access to a global audience, opening up opportunities to reach a broader range of potential travellers. With the default image feed filter set to ‘Surprise me,’ PicTrax users don’t have to actively search for places to visit in your region to come across your best destinations.

Regional tourism operators are encouraged to upload images and create collections of destinations in their area. This new, open user-generated content (UGC) platform provides the perfect opportunity to showcase and promote your region’s top tourism destinations.

PicTrax allows you to highlight hidden gems and off-the-beaten-path attractions, offering travellers unique and authentic experiences that go beyond the usual tourist spots.

By leveraging PicTrax, you can deliver personalised travel recommendations, tailoring itineraries to cater to each traveller’s unique interests and creating unforgettable memories.

Engage with travellers through PicTrax and foster a passionate community that shares their experiences and recommendations, amplifying the promotion of your region and attracting more visitors.

Tell authentic stories about your region using PicTrax, showcasing its distinct character and charm through captivating narratives that inspire and captivate travellers.

These points highlight how PicTrax can benefit regional travel organisations by promoting lesser-known destinations, providing personalised recommendations, boosting traveller engagement, facilitating authentic storytelling, and offering valuable data-driven insights.

You know the most beautiful views of your region… share them and increase regional tourism with PicTrax!

Learn more here

Discover how to create and share collections here