App founder, mother, designer, coffee addict, and free thinker
I’m Obelia McCormack, the sole founder of PicTrax, and I’m thrilled to connect with you and share the story behind the app’s origins and purpose.
I was born in the laid-back hills of the Byron Hinterland, and always had a deep appreciation of the beauty in the world around me. But life wasn’t all sunshine and rainbows. I was a single mother and sole financial supporter of three boys, and with a career in graphic design and content creation … let’s just say I’ve seen my fair share of ups and downs.
It was during a trip to Tasmania that the lightbulb moment for PicTrax struck me. Imagine this – eagerly setting out to capture the iconic Bay of Fires at dawn, only to realise I’d been led astray by vague directions. Yep, you can picture the facepalm moment, right?
The sun rose, golden hour was glorious, or it would have been if I was in the right place… When I finally got to the right place, the sun was up and the magic was lost.
That’s when it hit me – there had to be a better way to share, discover and navigate to beautifil addressless destnations. And so, PicTrax was born, out of a sheer desire to help fellow wanderers like you and me navigate the world with ease, and find places each other have recommended.
No more wasting time trying to follow written or verbal directions to addressless destinations, or missing out on time-sensitive shots. With PicTrax, it’s all about sharing those off-the-beaten-path treasures with other wanderers and making every adventure count.
PicTrax is sort of a global shared interactive travel journal where people can share off-the-beaten-track and address-less travel destinations via GPS map-pinned photos, so there’s no more ‘turn left after the red barn and go about three kilometres and you’ll see this amazing gnarled tree that would be an amazing shot silhouetted against the setting sun.
No more contributing content to social media platforms (whose profitability depends on said content) and seeing no financial reward … No more trying and failing to find that convict-built bridge, street art, crumbling barn or incredible rock face … because you have PicTrax!
So that’s me … I really hope you like PicTrax – I made it just for you, my fellow wanderers, landscape photographers and seekers of real experiences.
xx Obelia McCormack
Founder, PicTrax
PicTrax was created to help connect people with a more authentic travel experience. Whether you are traveling solo, with a group, with people who know the destination or have never been there, you will inevitably be directed to known tourist locations or the places your travel companions know about from their own experience.
With PicTrax, soon everyone will be able to explore like they have their own local travel guide!
PicTrax is an easy to use IOS and Android app that allows you to;
