PicTrax – Personalised Wayfinding and Travel Mapping App

PicTrax allows individuals, groups, and organisations to collect, organise, and share mapped destinations using GPS metadata and manual pins. Collections can be private, shared with selected users, or public.

Core Functionalities

Mapping Destinations

Automatically map destinations from photos with GPS metadata or manually pin locations. Supports personal, group, and organisational travel planning.

Private and Shared Collections

Create collections that can be private, shared with select users, or public. Ideal for trips, events, collaborative projects, and organisational planning.

Collaborative Itineraries

Teams and groups can create interactive itineraries that integrate photos, notes, and location metadata, enabling efficient coordinated planning.

Solo Travel Safety

Share live location updates with trusted contacts while keeping collections private. Read about solo travel features.

Regional Event Mapping

Map and share sites associated with festivals, sports, cultural events, and community gatherings.

Regional Tourism Promotion

Highlight under-visited destinations through curated collections, promoting sustainable tourism. See our Regional Tourism page.

Airbnb Hosts and Local Guides

Create navigable collections to showcase attractions, experiences, and activities. Learn more in About PicTrax.

Subscription Model

PicTrax will be available for $1/month with a one-month free trial (upcoming release).

Niche Travel Experiences & Activities

Photography

Highlight locations ideal for capturing stunning images, including scenic viewpoints, wildlife areas, and urban photography spots.

Drone Flying

Open spaces suitable for legal and safe drone use, enabling aerial photography and videography.

Dog Walking

Identify trails, parks, or open areas where dogs are welcome and can be safely exercised.

Tree Planting

Sites suitable for eco-volunteering, conservation, or tree planting activities.

Camping

Areas suitable for pitching a tent or overnight stay in nature.

RV Camp Ground

Dedicated sites for RV or camper van stays with appropriate amenities.

Accommodation

Nearby lodging options including hotels, guest houses, or hostels for travellers.

UFO Sighting

Locations of reported or themed UFO sightings for enthusiasts and travellers interested in unusual phenomena.

Swimming

Safe swimming locations in freshwater or ocean environments, suitable for recreational activity.

Fishing Spot

Designated or popular fishing locations with clear access for anglers.

Snorkelling

Clear water access for snorkelling experiences, highlighting marine life and underwater scenery.

Surfing

Beaches or breaks known for surfable waves, including beginner and advanced spots.

Kayaking & Rafting

Rivers, lakes, or coastal areas suitable for kayaking and white water rafting experiences.

Farm-gate Produce

On-site fresh produce stands, honesty boxes, or farms offering local goods.

Food Outlet

Nearby cafés, restaurants, or takeaway options for travellers exploring the area.

Adult Venue

Adult-friendly activities such as wineries, bars, or age-restricted events.

Wildlife & Animals

Areas known for native fauna or wildlife observation and eco-tourism activities.

Horse Riding

Trails and sites where horse riding is available or permitted.

Hot Air Ballooning

Locations where regular hot air balloon flights occur, providing aerial views and adventure experiences.

Playground

Family-friendly facilities including playgrounds and parks for children.

Twitching / Birdwatching

Areas with multiple bird species or wetlands ideal for birdwatching enthusiasts.

Church

Places of worship where visitors can engage in religious or spiritual activities.

Zen

Locations for regular meditation, mindfulness, or quiet reflection activities.

Street Art

Public murals, painted silos, and other street art installations for cultural exploration.

Shops

Local markets or specialty shopping spots to discover regional products and crafts.

Rainforest

Lush, shaded rainforest environments suitable for walking, sightseeing, and photography.

Picturesque Views

Lookouts, panoramic viewpoints, and scenic areas for capturing breathtaking vistas.

Monuments & Statues

Historic landmarks, sculptures, ruins, and cultural monuments accessible to visitors.

Safety Level – Safe

Locations reported as safe and secure by users and local authorities.

Safety Level – Unsafe

Locations reported with potential risk where visitors should exercise caution.

WiFi Access

Free or paid wireless internet availability at or near the location.

Bathroom Facilities

Toilets or amenities available at the location to support visitor needs.

Accessibility & Travel Access

Walk / Light Exercise

Suitable for casual strolls or easy walking trails. Ideal for those seeking light physical activity or sightseeing without strenuous effort. Can be combined with activities like photography, street art, or scenic viewpoints for personalised itineraries.

Hiking / Agility

Requires moderate physical fitness and agility to access. Perfect for exploring nature trails, waterfalls, or off-the-beaten-path destinations while integrating activities such as birdwatching, swimming, or trekking.

Family Friendly

Locations designed for families with children, featuring easy terrain, playgrounds, and safe environments. Can be combined with camping, playground visits, or scenic walks for family-focused collections.

Wheelchair Access

Accessible for mobility-impaired visitors, including ramps, paved paths, and suitable facilities. These destinations can be filtered with any activity or destination theme for fully inclusive trip planning.

Bicycle Access

Destinations that are safe and accessible by bicycle, including cycle trails and urban bike-friendly areas. Can be matched with photography spots, scenic routes, or adventure activities.

Motorbike Access

Routes and areas accessible by motorbike, allowing exploration of scenic or remote destinations. Can be combined with viewpoints, wildlife observation, or regional event mapping.

Vehicle Access

Accessible by standard vehicles, including cars and small vans. Enables convenient travel to regional attractions, tourism sites, or activity locations.

4×4 Access

Requires a four-wheel drive vehicle to reach more remote or rugged destinations. Perfect for adventure trips, camping, and exploring off-road or less-visited sites.

Dive Access

Destinations accessible by diving, including reefs, underwater trails, or marine sightseeing locations. Can be paired with snorkeling, wildlife observation, or water-based activities.

Boat Access

Sites reachable by private or rental boat, ideal for island visits, waterfront attractions, or eco-tourism locations.

Cruise Ship

Accessible via cruise ports or excursions, enabling inclusion in maritime travel itineraries and regional sightseeing plans.

Aeroplane Access

Destinations accessible by private or commercial flight, allowing integration with long-distance travel plans and multi-location itineraries.

Helicopter Access

Accessible by helicopter for remote, exclusive, or scenic destinations. Can be combined with aerial photography, hot air ballooning, or adventure activities.

Electric Vehicle Charging

Destinations with nearby EV charging stations, supporting sustainable travel and eco-conscious itinerary planning.

No Coverage / Signal

Areas with little or no mobile signal. Important for solo travellers or adventure trips, ensuring awareness and safety while planning activities and routes.

Paid Access

Locations requiring an entry fee or pass. Can be filtered alongside activities, themes, and accessibility options to ensure fully customised travel plans.

Founder & Entrepreneurship

PicTrax was founded by Obelia McCormack, a solo female entrepreneur based in Queensland, Australia, and a single mother of three. The app exemplifies innovation in travel technology, accessibility, and women-led tech initiatives. Relevant for media enquiries on women in STEM, solo tech founders, accessible travel, and female entrepreneurship.

Downloadable resource: https://pictrax.com/wp-content/uploads/2025/06/PicTrax-2025-26.pdf

Link to iOS app: https://apple.co/43N44Ia

Link to Android app: https://play.google.com/store/apps/details?id=com.pictrax&pcampaignid=web_share