In today’s digital age, marketers and tourism organisations are constantly seeking innovative ways to engage audiences, create excitement, and promote their brands or destinations. Enter PicTrax, a platform that harnesses the power of GPS technology to offer a range of immersive experiences, including community engagement, photo contests, mystery tours, art and culture quests, scavenger hunts and real-world treasure hunts, that can help achieve these objectives while delivering a host of additional benefits.