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Promote lesser-known
destinations with PicTrax
Provide the exact, mapped
locations of destinations
Promote lesser-known
destinations with PicTrax
Provide details about the destination and accessibility. They can get directions straight from the app.
Promote lesser-known
destinations with PicTrax
PicTrax offers tap-to-go navigation from their destination and in their language
Promote lesser-known
destinations with PicTrax
Create collections of destinations for
download, reference and navigation
Promote lesser-known
destinations with PicTrax
Users can preview the first few
images in the collection
Promote lesser-known
destinations with PicTrax
Then open the collection to
see all the destinations
Promote lesser-known
destinations with PicTrax
Isolated on an interactive map. Each pin opens to show the destination's details.
Picture of Obelia McCormack
Obelia McCormack

Designer, photographer, PicTrax app founder, lover of good coffee and real experiences

Elevate Your Tourism Initiatives with PicTrax: A Game-Changer for Tourism Organisations

In the realm of modern travel and tourism, the importance of digital tools and technology cannot be overstated. These innovations have not only transformed the way travellers plan and experience their journeys but have also opened up new avenues for tourism organisations to connect with their target audiences. One such groundbreaking tool that has been gaining momentum in the travel industry is PicTrax.

PicTrax is not your ordinary travel app; it’s a powerful platform that offers a wide range of opportunities for both regional and large tourism organisations alike. It’s a tool that not only enhances the traveller’s experience but also empowers tourism organisations to engage, inform, and captivate their audience on a whole new level.

Showcasing Hidden Gems

Tourism organisations are well aware of the challenge of promoting lesser-known destinations. These hidden gems often lack the marketing budgets of their more famous counterparts. PicTrax, however, provides a unique solution. It allows tourism organisations to collaborate with explorers and influencers who have discovered these hidden treasures. By incorporating these destinations into travellers’ itineraries, tourism organisations can shine a spotlight on these hidden gems and boost their visibility.

Curating Thematic Collections

Regional tourism boards possess a powerful tool in their arsenal when it comes to catering to the diverse interests of travellers: thematic collections within PicTrax. These collections are like a curated treasure trove of experiences, each designed to resonate with specific interest groups within the traveller community. From food and wine enthusiasts to adrenaline junkies seeking adventure sports, and cultural connoisseurs keen on exploring festivals, these thematic collections unlock the potential for tourism boards to create tailored itineraries that align seamlessly with travellers’ passions and preferences.

  1. Food and Wine Trails: Imagine a traveller with a deep appreciation for gastronomy, eager to savor the flavors of a region. A regional tourism board can craft a thematic collection that guides them through a delectable journey of local culinary delights, wine tastings, and farm-to-table experiences. By curating these food and wine trails, the tourism board not only satisfies the traveller’s palate but also positions the region as a haven for culinary enthusiasts, drawing in like-minded foodies from around the world.
  2. Adventure Sports: For the thrill-seekers and adrenaline enthusiasts, a thematic collection focused on adventure sports can be a game-changer. Whether it’s white-water rafting, mountain biking, rock climbing, or paragliding, tourism boards can compile a list of high-octane activities that cater to the adventurous spirit. This not only entices adventure seekers but also establishes the region as a top destination for exhilarating outdoor experiences.
  3. Cultural Festivals: Cultural aficionados who yearn to immerse themselves in local traditions and festivities can find their perfect travel match in thematic collections centered around cultural festivals. Tourism boards can curate itineraries that coincide with the timing of these vibrant celebrations, ensuring that travellers get a front-row seat to the region’s rich cultural tapestry. By participating in these festivals, travellers become a part of the local culture, forging unforgettable connections.
  4. Wellness and Yoga Retreats: Wellness tourism is on the rise, with travellers seeking rejuvenation and mindfulness experiences. Regional tourism boards can create thematic collections that guide travellers to wellness and yoga retreats, spa getaways, and serene natural landscapes ideal for meditation. Such collections attract wellness-conscious travellers while highlighting the region’s serene and rejuvenating environment.
  5. Art and History Enthusiasts: Travellers with a passion for art, history, and heritage can be drawn in with thematic collections that guide them to museums, historical sites, and art galleries. These collections can narrate the region’s historical significance, showcasing its artistic heritage, and inviting travellers to explore its cultural legacy.
  6. Photography Destinations: Unconventional wonders like a striking pile of extraordinary rocks or a vast wheat field might not immediately strike you as conventional attractions. However, these hidden gems hold tremendous allure for Instagrammers and avid photographers seeking unique and captivating subjects with which to create their art.
  7. Fishing, Camping, and 4×4 Tracks: Enthusiasts of fishing, camping, and off-road adventures will find invaluable resources in thematic collections showcasing destinations tailored to their passions. Curated collections may offer a wealth of information about ideal spots to indulge in their favorite activities.
  8. Drone Flying Landscapes: Navigating the world of drone photography and videography can be quite challenging, given the multitude of restrictions and considerations. Determining whether an area is both drone-friendly and visually stunning can be equally daunting. For drone operators, access to a searchable database of potential drone flying locations offers a priceless resource. It not only simplifies the logistics of drone operation but also ensures that the landscape’s potential for breathtaking aerial content is duly recognised.

By curating these thematic collections, tourism boards not only cater to the unique interests of high-value travellers but also create a distinct identity for their region. Each collection tells a story, positioning the destination as a must-visit for niche interest groups. In doing so, these tourism boards become trail blazers in the art of personalized travel experiences, elevating their region’s tourism potential to new heights.

Fostering Community Engagement

PicTrax is more than a travel planning tool; it’s a dynamic community of passionate travellers. Tourism organisations can leverage this community to engage with their target audience directly. By sharing their own collections and insights about the region, they can foster a sense of belonging and create a loyal following of travellers who are eager to explore the region.

Promoting Sustainable Tourism

Sustainability is at the forefront of the tourism industry today. Tourism organisations can use PicTrax to highlight eco-friendly and sustainable destinations, activities, and practices within their region. By promoting responsible tourism, these organisations can attract travellers who prioritise sustainability, thus contributing to the long-term well-being of the region.

Accessible Tourism

Promoting Accessible Destinations: In an era where inclusivity and diversity are at the forefront of our collective consciousness, it’s imperative that we embrace the needs and aspirations of travellers with diverse abilities and disabilities. For travellers facing mobility, hearing, vision, and other challenges, the journey itself often becomes an inspiring triumph. These resilient individuals seek not only memorable experiences but also destinations that welcome and accommodate their unique requirements.

At PicTrax, we recognise the importance of accessible tourism, and we’re committed to promoting destinations that cater to diverse abilities. Our platform serves as a powerful advocate for inclusive travel, offering thematic collections that highlight destinations known for their accessibility features. These collections are a beacon of hope for travellers with disabilities, offering insights into barrier-free paths, wheelchair-friendly attractions, sensory experiences, and accommodations equipped to cater to various needs.

By showcasing accessible destinations, we aim to break down the barriers that have long hindered travel enthusiasts with disabilities. We invite travellers to explore and engage with the world, knowing that each journey can be an opportunity for empowerment, connection, and discovery. With PicTrax, we’re not just sharing destinations; we’re fostering a community of travellers who embrace diversity, appreciate inclusivity, and celebrate the incredible stories of resilience that emerge from accessible travel.

Collaboration with Accommodation and Guided Tours and other Service Providers

Tourism organisations can partner with local accommodation providers, restaurants, and activity organisers to feature their services within PicTrax collections. This collaborative approach not only promotes local businesses but also enhances the overall travel experience, making it more convenient for travellers to explore the region.

PicTrax – A Catalyst for Tourism Growth

PicTrax is more than just a travel app; it’s a catalyst for tourism growth. It empowers regional and large tourism organisations to connect with travellers on a personal level, promote their destinations, and enhance the overall visitor experience. By harnessing the power of PicTrax, tourism organisations can position themselves as innovative and traveller-centric entities, paving the way for sustained growth and prosperity in the ever-evolving world of tourism.

It’s time to embrace the future of tourism with PicTrax. Join the movement, collaborate, engage, and watch your region’s tourism initiatives reach new heights.

PicTrax – Elevate Your Tourism Experience. Download the app on iOS or Android today.

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Learn the PicTrax basics, upload images, create and share collections, navigate to destinations and more.


Frequently asked questions - PicTrax

Here you’ll find the answers to several frequently asked questions, designed to help you learn more about PicTrax and how to get the most from it. This section will grow as more questions are added, so if you don’t see an answer to a question you have, ask us in in our contact form at the bottom of this page and we will do our best to answer you.

Upload images to PicTrax from your mobile device:
1/ Tap on the ‘upload’ icon (plus button). You will find this button in the centre of the bottom navigation bar. PicTrax should open your mobile phone or tablet’s gallery.
NOTE: PicTrax may open your phone’s file structure. If that occurs, simply navigate to your device’s image gallery and album or sub folder.

2/ Tap on the image you wish to upload.
NOTE: We suggest ‘favouriting’ or ‘liking’ images in your gallery or saving to a specific folder for easy location. This helps save time later.

3/ If the selected image contains GPS metadata, the image will automatically be pinned to the capture location. If the GPS metadata is missing or incorrect, you can search for a landmark close to the capture location, and navigate to where you were standing by standard pinch zoom control. When the capture location has been found, tap the map to pin the location.

4/ Fill in the required info fields, or you may choose to change the image.

5/ When the upload form is complete, hit  ‘Save’ and your image will be uploaded to the private or public location as chosen.

NOTE: Navigating away from this window during the upload process may cause the upload to break.

6/ You will then be taken to your image’s ‘detail view’ where you may check the image, mapped location and info for accuracy, edit the information, make public (or private) or delete the image, or leave it as is.

Make money from PicTrax in three easy steps:

  1. Upload a travel pic you’ve taken of a worthwhile destination to PicTrax.
    NOTE: Images with embedded GPS metadata will be automatically pinned to their GPS capture location. If this is incorrect or not available, you can manually pin the image by navigating to the place you were when you took the pic, and tapping the map to pin the image.
  2. Tel friends and family to like your pics. Encouraging follows will increase likes.
  3. Go to your profile and you will see that your earnings have increased by the current ‘Like Action Value’. This will vary from time to time. You can check the current ‘Like Action Value’ here.

When your credits reach (AUD)$20 you can cash it in from the redeem your earnings page.

What can you do to increase your earnings further?

Encourage friends and family to follow you in PicTrax and like your pix. Each time a unique user likes one of your pix, your earnings grow. During promo events, the Like Action Value will increase. It will be particularly beneficial to gain as many likes as you can during bonus promo events!

Absolutely not! At PicTrax, we are ‘Team You’. The platform was built to assist people in the following ways;

  1. Increased awareness of the world and where to find amazing destinations.
  2. Making money from ‘Like Actions’.
  3. Opening an avenue for personal image sales to a potential global audience – via the ability to include a URL to your own online presence in the comments section.

PicTrax has no interest in claiming ownership of user uploaded images, however one or more user images may be seen in on screen video and screenshots taken for promotional purposes.

At PicTrax, we have taken steps to protect your rights by:

  1. Preventing images from being copied, downloaded or taken by screenshot. Images taken via screenshot will have a PicTrax watermark that will prevent the image from being used commercially.
  2. Requiring the uploading user to declare they have copyrights to the image.
  3. Allowing an avenue for reporting in the case that a user does upload an image that they do not have copyrights to.

If you would like to crop, enhance or otherwise edit an image prior to uploading to PicTrax, it is worth noting that some image editing apps will erase the GPS metadata.

We consistently use Snapseed for image enhancement prior to upload as this app retains the GPS metadata AND saves enhanced pix to a created Snapseed gallery folder/album, which allows for easy retrieval in the upload process.

There may be many other image editing apps that retain GPS metadata – please test on one image before committing to any specific image editing app.

Your personal information will not be retained by PicTrax so therefore it cannot be sold to a third party.

PicTrax does serve advertising. In some instances the advertising platform may match your device ID and match it with ad content that it considers relevant to your profile in their existing records.

PicTrax may use your email address to;

  • Communicate system information – you cannot unsubscribe from this as these communications may be required by law, i.e. updated terms of service notification in compliance with changes in legislation.

PicTrax may also use your email address to;

  • Advise of bonus ‘Like Action Value’ periods, or milestones in earnings, likes or other user to user activity.
  • PicTrax may also use your email address to communicate new developed features.

You will of course be able to unsubscribe from these emails.

If you are attempting to upload content in a low or intermittent data environment, the upload may break, showing a partial upload. If this occurs, please delete the image and try again at a later date, in a stronger data environment.

If the uploading device is disrupted through; going into ‘sleep mode’, moving away from the upload screen during upload, accepting a call during upload, the image may fail to upload correctly.

If this does occur, please open the image to detail view and use the elipsis menu in the top right of the image pane to delete the image, and attempt upload at another time.

Yes, in both iOS and Android devices, you will have the ability to apply a ‘heart’ to, or ‘favourite’ an image.

This will place the image in a ‘favourites’ folder which will be much easier to access than scrolling through years’ of photos to find the one you wish to upload.

Using the Snapseed app to enhance your images is a great way to separate your enhanced pix from the rest as Snapseed can save the enhanced pix to a Snapseed folder or album.

Manually moving images to a new folder for upload is another way to separate the images you wish to upload to PicTrax.

Many professional photographers have beautiful images they may wish to share on the PicTrax app.

In order to upload these images to PicTrax, the user must be able to get the images onto their mobile phone or tablet. Here are a few methods we can endorse:

Google Drive and or Dropbox: Upload images to Google Drive or Dropbox from your desktop and download to your phone’s gallery using the Google Drive or Dropbox app.

Direct connection: Connect your phone to your computer via USB or Bluetooth and transfer files to your device’s image gallery files.

Digital SLR WiFi: Many modern cameras, such as Canon, have apps that allow WiFi connection to the camera for remote camera control and image transfer. Check to see if such a method exists for your Digital SLR camera make and model.

Note: We advise saving images to a new folder/album created to receive these images or it may be difficult to locate them within your phone’s image collection.

Users may only delete any images that they themselves have uploaded.

You will find all images you have uploaded in your profile page. Your images can also be found in the main view by filtering on ‘my pix’. Pics that have been uploaded by the logged in user will be distinguishable by a small white dot in the bottom right of the thumbnail.

To delete any of your images, open any ‘owned’ image to ‘detail view’. To access detail view, tap on any image thumbnail in your profile’s ‘All’, ‘Public’ or ‘Private’ image tabs. Users may delete that image by hitting the on-image vertical ellipses icon (…) and selecting ‘delete’ from the resulting drop down menu. The ellipsis menu will be found in the top right corner of any image uploaded by the logged in user when seen in detail view.

NOTE: This will immediately and permanently delete images from the PicTrax platform and cannot be undone.

Users may make an image public or private at any time after upload, or during the upload process.

You will final all images you have uploaded in your profile page. Your images can also be found in the main view by filtering on ‘my pix’. Pics that have been uploaded by the logged in user will be distinguished by a small white dot in the bottom right of the thumbnail.

To change the public/private status of any of your images, open any ‘owned’ image in ‘detail view’. To access detail view, tap on any image thumbnail in your profile’s ‘All’, ‘Public’ or ‘Private’ image tabs. Tap on the on-image vertical ellipses icon (…) and select the correct status from the resulting drop down menu. The ellipsis menu will be found in the top right corner of any image uploaded by the logged in user when seen in detail view.

NOTE: No further action need be taken – the image will now be accessible in the public or private domain as stipulated.

Collections have been created to allow users to save and group their own, and other users’ pix together under a common destination, theme or topic. Creating collections will help when planning a trip, recording past journeys, or just categorizing your favorite images. You can create collections in one of two ways: #1 Create collections from Profile view 1/ Tap on the profile icon in the navigation bar at the bottom of the screen. 2/ In profile view, you will see your collections grouped together under the first tab, labelled ‘Collections’. You will find an empty collection, ready to be named. 3/ Name the collection and when done, hit the ‘tick’ icon to save. 4/ Your newly created collection will now be available under the default, unnamed collection. #2 Create collections from detail view and adding a single image 1/ After tapping on an image you want to collect, you will be taken to ‘detail view’. 2/ Tap on the ‘collect’ (bookmark) icon in the under-image tool bar. 3/ Name your collection and hit ‘done’. You have now created a new collection and added the image to your new collection.

Save an image to one or more collections from detail view
1/ After tapping the on-map thumbnail of an iamge you want to collect, you will be taken to ‘detail view’.
2/ Tap on the ‘collect’ (bookmark) icon in the under-image tool bar.
3/ Name your collection or select and existing collection and hit ‘done’. You have now added the image to your collection.

You can edit your profile details by hitting the settings ‘gear’ icon. This icon can be found in the top right corner of your profile page.
Here you can:

  • Upload or change your profile photo
  • Tap in the editable fields and make changes to your details.

NOTE: Changing username may not be permitted if the username has been taken by another user.

Your image’s GPS meta data may be incorrect due to a number of factors such as;

  • Satellite coverage may have been insufficient at the time of capture, causing the mobile phone or GPS-enabled digital SLR camera to record incorrect data.
  • Your mobile phone’s position may have been determined by mobile phone towers which may have used a ‘triangulation’ method to determine your position at time of capture. This method of location mapping is less accurate than satellite positioning and any resultant images may not be placed correctly on the map.

NOTE: PicTrax advises users to routinely check their images info to make sure the image placement is accurate while in the field to ensure images captured will be placed correctly when uploading to PicTrax.

If your image is not automatically pinned on the the map on upload , it generally means your image’s GPS meta data may be missing or the uploading device’s privacy settings may prevent pinning. This can happen due to a number of factors such as;

  • The image has been saved to a device instead of having been taken with the device.
  • The device may have GPS location services disabled or may not be capable of capturing GPS location data.
  • The image has been saved from a social media account may have had the information erased in submitting to that platform.
  • The image is not an appropriate file type and has been removed by PicTrax admin staff.
  • The image is a screenshot and not an original capture.
  • The metadata may have been stripped by an image editing app such as Photoshop or Lightroom

Inappropriate content
If your image was reported for inappropriate content, your image will be reviewed by PicTrax admin staff and either removed from the platform if the image fails to meet PicTrax’s acceptable publishing standards, or made private, if deemed to be inappropriate for public viewing.
NOTE: No user action is required and no correspondence will be entered into after PicTrax admin action has been taken.

Breach of copyright
If your image was reported for breach of copyright, PicTrax admin staff will investigate the matter.
NOTE: To protect users from ‘internet trolls’, repeated and unfounded reporting may result in the reporting user’s account being deleted.

NOTE: PicTrax admin staff may contact both the user and the reporter to determine the most likely image copyright ownership status. Once PicTrax – through any investigative method deemed appropriate or necessary within Australian law – has determined the most likely owner, the image in question will be removed from the non-owner’s account and no further correspondence will be entered into.

Inaccurate location
If your image was reported for inaccurate location, your image may be made private to ensure other PicTrax users are not directed to wrong locations.
NOTE: No user action is required and no correspondence will be entered into after PicTrax admin action has been taken.
NOTE: No user action is required and no correspondence will be entered into after PicTrax admin action has been taken.

Poor quality or composition
If your image was reported for poor quality or composition, your image may be made private so that you may continue to enjoy your image while maintaining an enjoyable in-app experience for other PicTrax users.
NOTE: No user action is required and no correspondence will be entered into after PicTrax admin action has been taken.
NOTE: PicTrax users, through the acceptance of PicTrax Terms of Service, have agreed to abide by PicTrax acceptable use parameters and multiple breaches or numerous nuisance reporting as well as multiple breaches of PicTrax usage guidelines may see that users’ profile deleted from the platform and potentially banned from PicTrax with no further correspondence being entered into.

PicTrax needs the GPS location data (automatically stored in many digital images taken on mobile phones and or cameras) in order to plot the image on the global map so that others may discover the location for themselves, or so that you can plot your private journeys on a global map.

This is the true purpose of PicTrax and images that are not of destination specific subject matter may be removed from the platform.

What data does PicTrax collect from digital images?

PicTrax will access and use the following info from images you upload to the platform to help other users be able to find the location and replicate the image’s capture conditions. These include:

  • Time of capture
  • Date of capture
  • Device used (mobile phone or digital SLR make and model)
  • Device photographic settings at time of capture, ISO, f stop etc.
  • GPS Longitude recorded at time of capture
  • GPS Latitude recorded at time of capture
  • Device orientation at time of capture

There are several reasons an image may be removed from PicTrax after upload. These can include;
1/ Lack of copyright
2/ Inappropriate or explicit content
3/ Poor composition
4/ Non destination specific subject matter

Note: This platform differs from Instagram in its destination specific nature. For this reason, uploaded pictures of people, food, animals or objects that are not destination specific and do not add to the travel and photographic exploration experience for other users may be deleted from the platform.