PicTrax Press Release

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[Gold Coast, QLD, February, 2020]

Excerpt: 

POINT, SHOOT, UPLOAD, EARN

An innovative new Australian photography app is helping travel enthusiasts turn their holiday snaps into cold hard cash … and so much more besides.

PicTrax, which is free to download on iOS and Android devices, is a digital platform that helps users document their travels by uploading images and information for either their own records, or to share with other users, creating a global map-based travel journal.

It’s not only about sharing what you’ve discovered, PicTrax users also gain access to a world of new potential destinations – as discovered by other users around the world. Every user can be a travel guide.

As PicTrax users are creating content of value to others, they are rewarded. On PicTrax, gaining likes indicates more than just rising popularity. When another user likes one of your pix, you get a real financial credit, not just a ‘warm fuzzy’ moment.

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Press release January 31, 2020

Synopsis:

[Gold Coast, QLD, January 31, 2020]

AUSTRALIAN TRAVEL PHOTOGRAPHY APP TURNS ANY SMARTPHONE INTO A GLOBALLY SHARED MAP-BASED TRAVEL JOURNAL

Most of us could find the Eiffel Tower on a map of the world. Ditto for Big Ben, Mt Fuji, the Great Barrier Reef or even the White House.
But what about those lower-profile spots that lie a little – or a lot – off the beaten track? The ones that mightn’t flood your social media feed but deserve a spot on your must-visit list anyway.
How do you go about tracking down these kinds of places, when your interest is high but information is scant?
Well one innovative Queensland entrepreneur has the answer – and she’s sharing it with the world.
Obelia McCormack has launched a free Android and iOS app called PicTrax that cleverly marries GPS technology with our culture of social media sharing to turn your smartphone into a globally shared map-pinned travel journal. The both assists users to share travel photos and experience, as well as gain travel inspiration.

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Image - New Zealand image example to be used in conjunction with in app screenshots - use either PNG or JPG options

Crystal clear bottle green water in a stream accessed by suspension bridges. Find more locations like this on the PicTrax app.

PNG file formats
(Supports transparency)

PicTrax image - New Zealand 4 - on phone
PicTrax image - map pinned - New Zealand 4 - on phone
PicTrax image - Directions to location - New Zealand 4 - on phone

JPG file formats
(White background)

PicTrax image - New Zealand 4 - on phone
PicTrax image - map pinned - New Zealand 4 - on phone
PicTrax image - Directions to location - New Zealand 4 - on phone

Additional images that can be found in app
Contact App founder Obelia McCormack for on phone mock ups (as seen above) displaying any of the below images

The eye catching colours in this landscape make a dynamic photo. This location is quite close to a major tourism destination. Find more locations like this on the PicTrax app.
Australian has world class travel destinations - help others to find them with PicTrax. Find more great locatiosn with the PicTrax app.
Sea caves and other off the beaten track destinations don't have addresses. PicTrax opens up locations like this with GPS positioning.
Some top photography destinations may be a little trick to get to - but that doesn't seem to lessen their appeal. Find more destinations like this on the PicTrax app.
Tasmania is a wealth of photo opportunities for photographers and a visual feast for tourists.
The Bay of Fires area on the East Coast of Tasmania yields picture postcard perfect views. Find more locations like this on the PicTrax app.
This delightful location is very close to Tasmania's Port Arthur and many other toursim locations like Devil's Kitchen, Penguin Rookeries and more. Find more locations like this on the PicTrax app.
The eye catching colours in this landscape make a dynamic photo. This location is quite close to a major tourism destination. Find more locations like this on the PicTrax app.
Venture in from Australia's coasts to discover some amazing rainforests and waterfalls. Find more destinations like this on the PicTrax app.
Australia's coastlines boast some delightful treasures for those who take the time to enjoy them. Find more destinations like these on the PicTrax app.
This semi secluded beach is actually very close to Sea World on the Gold Coast. Jetskis can be hired nearby. A great location for a relaxed day at the beach. Find more locations like this on the PicTrax app.
This moody location is in the centre of a New Zealand city. The volcanic thermal springs are steaming and otherworldly - a great location for some creative photography. Find more locations like this on the PicTrax app.