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PicTrax Founder
Obelia McCormack

App founder, mother, designer, coffee addict, and free thinker

About the founder - Obelia McCormack

I’m Obelia McCormack, the sole founder of PicTrax, and I’m thrilled to connect with you and share the story behind the app’s origins and purpose.

I was born in the laid-back hills of the Byron Hinterland, and always had a deep appreciation of the beauty in the world around me. But life wasn’t all sunshine and rainbows. I was a single mother and sole financial supporter of three boys, and with a career in graphic design and content creation … let’s just say I’ve seen my fair share of ups and downs.

It was during a trip to Tasmania that the lightbulb moment for PicTrax struck me. Imagine this – eagerly setting out to capture the iconic Bay of Fires at dawn, only to realise I’d been led astray by vague directions. Yep, you can picture the facepalm moment, right?

The sun rose, golden hour was glorious, or it would have been if I was in the right place… When I finally got to the right place, the sun was up and the magic was lost.

That’s when it hit me – there had to be a better way to share, discover and navigate to beautifil addressless destnations. And so, PicTrax was born, out of a sheer desire to help fellow wanderers like you and me navigate the world with ease, and find places each other have recommended.

No more wasting time trying to follow written or verbal directions to addressless destinations, or missing out on time-sensitive shots. With PicTrax, it’s all about sharing those off-the-beaten-path treasures with other wanderers and making every adventure count.

PicTrax is sort of a global shared interactive travel journal where people can share off-the-beaten-track and address-less travel destinations via GPS map-pinned photos, so there’s no more ‘turn left after the red barn and go about three kilometres and you’ll see this amazing gnarled tree that would be an amazing shot silhouetted against the setting sun.

No more contributing content to social media platforms (whose profitability depends on said content) and seeing no financial reward … No more trying and failing to find that convict-built bridge, street art, crumbling barn or incredible rock face … because you have PicTrax!

So that’s me … I really hope you like PicTrax – I made it just for you, my fellow wanderers, landscape photographers and seekers of real experiences.

xx Obelia McCormack
Founder, PicTrax

About PicTrax

PicTrax was created to help connect people with a more authentic travel experience. Whether you are traveling solo, with a group, with people who know the destination or have never been there, you will inevitably be directed to known tourist locations or the places your travel companions know about from their own experience.

With PicTrax, soon everyone will be able to explore like they have their own local travel guide!

PicTrax is an easy to use IOS and Android app that allows you to;

  • Earn money from your travel photos and advice
  • Find destinations that you’d never normally find
  • See what can be experienced in different destinations
  • Get directions to your chosen destinations
  • Show potential visitors reasons why they should visit remote areas
  • Collect images to ‘collections’ for future travel
  • Share your collections with others, privately or publicly
  • Get helpful tips from previous visitors
  • See what’s around you when you get to your destination
  • Upload pix of your own travel discoveries – keep them private or share them with us
  • People can follow you in the real world – find your exact travel discoveries
  • Explore the global interactive map for inspiration
  • See, show and share the reality of what you’ve seen on your travels
  • Find useful device, time and date info for time and season trip planning